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Holland America Line Implements Dedicated Sales Force in Australia

New business development team to increase Holland America Line awareness

Seattle, Wash., August 16, 2011 — In response to its increased brand presence in Australia and the opening of its new sales office, Holland America Line has assembled an experienced business development team to exclusively serve Australian travel sellers on behalf of the premium line.

“Our business development team is an invaluable resource to our agent partners with their depth of knowledge of the Holland America Line products,” said Richard Meadows, executive vice president, marketing, sales and guest programs. “A dedicated team in the Australian market will provide direct support to our trade partners as our business continues to grow and help agents get to know the distinct elements that make up the Holland America Line brand.”

Leading local sales efforts are new business development managers Anthony Cooper, covering New South Wales and the Australian Capital Territory (ACT); Faye Hadzis, who is responsible for Victoria and Tasmania; Lynda Kelly, who will look after Queensland and Northern Territory; and Sally Plenderleith, covering South Australia and Western Australia. Seasoned cruise veterans Andrew Loving and Catherine Rynd are the new business development representatives who will provide inside sales support. The business development team report to Director of Sales Tony Archbold.

Holland America Line will deploy ms Volendam and ms Zaandam to Australia and New Zealand in 2011-12, marking the first time the line will have two ships sailing a series of itineraries in the region simultaneously. For the 2012-13 season the line has committed ms Volendam and the 1,926 passenger Vista-class ms Oosterdam, replacing the 1,432 passenger ms Zaandam. Ten to 34-day itineraries will be introduced in and around Australia and New Zealand.

For a cruise brochure or for more information on Holland America Line’s voyages, consult a travel professional, call Holland America Line at 1300 987 321, or visit www.hollandamerica.com.au.

For more information, consult your travel professional or click here to contact a Holland America Line Representative or visit www.hollandamerica.com.

- www.hollandamerica.com -

Find Holland America Line on Twitter, Facebook and the Holland America Blog. Access all social media outlets via theOnline Communities quick link on the home page at www.hollandamerica.com.

About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]

Holland America Line's fleet of 15 ships offers more than 500 cruises to 350 ports in more than 100 countries, territories or dependencies. Two- to 110-day itineraries visit all seven continents, and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Bermuda, Alaska, Mexico, Canada/New England, Europe and Panama Canal.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than US$525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine - a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes - Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.

World's Leading Cruise Lines

Holland America Line is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world's most desirable destinations. Visit us at www.worldsleadingcruiselines.com.

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