From the Executive Office
For more than 137 years, Holland America Line has been a recognized leader in cruising, taking our guests to exotic destinations around the world. If you are looking for some of the most spacious and comfortable ships at sea, award-winning service, five star dining, extensive activities and enrichment programs and compelling worldwide itineraries, you've come to the right place. We are committed to our mission: through excellence, we create once-in-a-lifetime experiences, every time.
Today, Holland America Line's fleet of 15 elegant, mid-size ships offers more than 500 sailings a year visiting all seven continents. Cruises include both popular and less-traveled ports in the Caribbean, Bermuda, Alaska, Europe, Mexico, South America, the Panama Canal, Australia, New Zealand and Asia - as well as unique voyages to the Amazon, Antarctica and our extended Grand Voyages. Along with enticing destinations, we offer one-of-a-kind programs such as the Culinary Arts Center cooking demonstrations, Digital Workshop powered by Windows and The Collections of Holland America Line - specially chosen shore excursions to further enhance our guests' appreciation and understanding of the places they visit.
Holland America Line has a long and proud history of delivering extraordinary vacation experiences, and with our ongoing $566-million Signature of Excellence® commitment, that experience is now better than ever. Signature of Excellence enhancements encompass virtually every area of our ships and range from new facilities and public spaces to added services and amenities.
Innovative programs and superior amenities have consistently placed us among the highest-rated premium cruise lines, earned us the prestigious Five Star Diamond Award from The American Academy of Hospitality Sciences and one of the highest rates of repeat guests in the industry. We are very proud of these achievements and look forward to exceeding guests' expectations in every aspect of our operation.
Holland America Line also continues to set new standards for environmental leadership. Through hard work and dedication, Holland America Line earned its ISO 14001 certification in June 2006. As the internationally recognized standard for environmental management, ISO 14001 encompasses virtually every aspect of our ships' operations. Our commitment to it demonstrates our belief that the safeguarding of our guests, crews, ships and the environment in which we live and operate is not only the right thing to do, it is essential to the successful conduct of our business.
As part of our collective social responsibility, the company, employees, and guests have joined together to give back to communities and organizations around the world. Through the Ship to Shelter program, Holland America Line collects valuable and reusable goods from ships for donation to charities serving people in need. And together, guests and employees have donated over $1 million through our innovative On Deck for the Cure® shipboard walks benefiting Susan G. Komen for the Cure. Whether it's donating shipboard items to an orphanage, cleaning up a neighborhood park, or donating money to disaster relief, Holland America Line and its employees share time and resources to make a difference.
Signature of Excellence is a promise from every Holland America Line employee to our guests - a commitment to provide a truly extraordinary experience and tremendous value. We invite you to experience our award-winning service, extraordinary accommodations, five star dining, entertaining onboard activities, and exotic destinations that can only be found on a cruise with Holland America Line. We look forward to welcoming you aboard.
Offering you my signature of excellence,
President and Chief Executive Officer